Pattern Frenzy Fall Fashion

Runway to your Everyday: Pattern Frenzy

Pattern Frenzy: Mix and Match Patterns like a Pro This season, everyone can be an artist. The Pattern Frenzy trend is about fearless self-expression using impactful pattern-play to create a style you can call your own. The looks revolve around drama and re-imagining the patterns of your childhood through a sophisticated adult lens. The four …

Runway to Your Everyday: Folk Dressing

The approach of the fall season inevitably provokes a yearning for autumnal hues and sumptuous textures. Throw in a vintage-inspired statement piece and voilà; you’re well on your way towards one of this season’s top trends: folk, an idyllic style with an effortless allure. Let’s get down to the nitty gritty and help you harness …

Danielle DiFerdinando

In Conversation: Danielle DiFerdinando, Danielle Nicole Handbags

Who is Danielle DiFerdinando At the age of 18, Danielle DiFerdinando began her journey in the fashion industry. While attending the Fashion Institute of Technology in New York, she also studies abroad in Europe where she apprenticed with several high-end design houses. Upon returning home, Danielle began designing, constructing and wearing her own handbags. Since …

Runway to Your Everyday: Comfort Dressing

Runway to Your Everyday: Comfort Dressing Time to cozy up this fall where style and comfort work together! We’ve gathered up the top runway trends for you this season and we’re kicking it off with Comfort Dressing. Here’s how to take comfort dressing from the runway to your everyday. Oversized Layers Start with layers. We …

Kate Somerville Comes To TSC

Kate Somerville Comes To TSC!

Who is Kate Somerville? If you’re skincare-obsessed like we are here at TSC – Today’s Shopping Choice, you’ve likely heard of Kate Somerville; the Los Angeles-based skincare brand that has won over beauty gurus and Hollywood starlets alike. From glow-enhancing scrubs to cutting-edge facial treatments, Kate Somerville offers a plethora of problem-solving formulas. Simple, problem-solving …

National Lipstick Day

Four Gorgeous Lip Looks to Try on National Lipstick Day

Did you know? Winston Churchill limited the production of all beauty except lipstick during World War II. He believed lipstick had the ability to lift a woman’s spirit and improve morale. It’s no surprise that this invigorating product has been hailed as the ultimate beauty essential and now has its own day of celebration. July …